What did you think about the AmaSerena crew?
They all went above and beyond. They worked so hard to make sure we were happy that we wondered if they ever slept. On top of it all, they were always there to make sure we were sanitizing our hands too. They were incredible.
How did your river cruise differ from your previous cruises on the ocean?
As an introvert, I didn’t know how it would feel being in such an intimate setting. But I loved it! It was so easy to get to the ship from the airport where we met our AmaWaterways representative. There were a lot of included excursion choices, but I didn’t feel overwhelmed, and I enjoyed the chance to participate in a complimentary dance class on board. We just had a great time. There are many different cruise lines to choose from, but I loved the genuine feeling that AmaWaterways provided.
Which of your clients do you think would enjoy AmaWaterways’ Christmas Markets cruises most?
They’re great for couples as a romantic getaway. I love the idea of having your spouse or significant other there and walking through the lights with Christmas magic all around. I think families with children who are interested in learning about different cultures will love this as well – it would be a fantastic educational opportunity and a special Christmas gift. And since I traveled with my sister, I know this sailing works great as a girlfriend getaway, although we also want to take our extended family as well.
What are the top differentiators/benefits of river cruising that you would share with your clients, particularly those who are more familiar with ocean cruising?
First, the intimacy of the ship. The smaller number of guests really allows for more opportunities to connect with different people from around the world. Second, everything is included. There was no nickel and diming. I didn’t have to budget for onboard cruise expenses because excursions with local guides and drinks – including wine – was all paid for upfront. I also appreciated the seamless process of embarking and disembarking. From the time we met our driver at the airport, the embarkation process was by far the most seamless experience I’ve ever had in cruising. And lastly, being able to sail on the river and actually see the countryside villages, farms and castles from your stateroom is so magical.
How would you recommend advisors sell Christmas Markets sailings for groups?
I’m trying to get one together myself! Find a pied piper or influencer with a following that can get the word out to their followers. Tell your group leader about the perks that AmaWaterways offers when reserving a group with a minimum of 5 staterooms. Use social media, and if you don’t know how to use Facebook ads, hire someone who understands it and pay them to do it for you. Create a Facebook group and promote within your group.
What has helped you the most as you begin to sell AmaWaterways?
I would recommend advisors take advantage of AmaWaterways’ Travel Advisor Portal. If you haven’t enrolled in and completed the AmaAcademy, I would highly suggest that to get a deeper understanding of the brand. Also, on the site, there’s a Travel Advisor Suitcase that I would absolutely recommend. It has marketing images, captions and blogs there that are right at your fingertips and can be used for your social media.
Will you return to the river with AmaWaterways?
I’m hooked. I’ve done many ocean cruises, but I don’t know if I love the huge ships as much anymore. After AmaWaterways, I think it will be hard for me to go back!
Encourage your clients to join us on a Christmas Markets river cruise through Europe in 2021 or 2022 – and be sure to watch our recorded Webinar Wednesday: Kristin’s Guide to Holiday Cruises within your Travel Advisor Portal!