New Initiative Will Focus on Industry Content for Luxury Travel Advisors
CALABASAS, CA - (Aug. 20, 2019) -
AmaWaterways.ca
today announced its exclusive launch sponsorship of AFAR Advisor, a new
digital platform that will offer exclusive content to top luxury travel
advisors. The no-fee platform encompassing a weekly newsletter, events,
education and sales tips will initially showcase four valuable articles
about AmaWaterways to help advisors sell new travelers on river cruise
vacations through the world’s most beautiful waterways.
“AFAR readers are travelers who want to see the world in an authentic
and immersive way - that is what AmaWaterways is known for,” said Rudi
Schreiner, president and co-founder of AmaWaterways. “Kristin Karst and
I personally curate our itineraries and work with our team to offer the
best locally sourced food and wine, plus excursions to deepen an appreciation
of the culture and people visited. Our collaboration with
AFAR
puts our brand in front of those who want to travel deeper into a
destination, and AFAR Advisor assists our travel partners in connecting
with those guests.”
AFAR
magazine’s highly engaged readers recognize AmaWaterways’ commitment to
providing unforgettable river cruise vacations, demonstrated by being
named the Best River Cruise for its 2018 Travelers’ Choice Cruise Awards.
This marked the second consecutive year that AFAR magazine readers have
voted AmaWaterways higher than any other river cruise line.
The award-winning company’s exclusive launch sponsorship with AFAR
Advisor will see the creation of four articles, written with an AFAR
voice, to assist travel advisors in attracting new upscale travelers
to river cruising. Subjects to be covered over the next two months
include:
-
Why river cruising is the perfect product—both for ocean-cruising
guests and travelers who have never before considered a cruise
-
Exclusive details and information on the AmaMagna and her specially
curated itinerary
-
How AmaWaterways is enhancing the river cruise experience with
its wellness-focused approach
-
Understanding the luxury of river cruising with AmaWaterways
“AmaWaterways is pleased to be the exclusive launch partner of
AFAR Advisor providing content specifically designed for travel
advisors,” said Karst, executive vice president and co-founder
of AmaWaterways. “Our growth and success over the past 17 years
would not have been possible without our travel partners and
AFAR Advisor provides another innovative way for us to assist
them in reaching and attracting even more of their affluent
and well-traveled clients.”
AFAR has been a long-time supporter of the advisor industry
and with AFAR Advisor, the brand will now reach thousands of
the most active, engaged, and knowledgeable travel advisors.
AFAR Advisor will produce original stories that bring AFAR’s
distinctive voice to the luxury travel advisor industry,
and will include interviews, trend updates, and trade news,
expert business tips and advice, and insider hotel and
destination reports.
“AFAR’s mission has always been to inspire and enable travelers
to have deeper, richer, and more fulfilling experiences around
the world. Now, we are taking that belief and support to the
best travel advisors in the world so they can help their clients
have these kinds of travel experiences,” says Greg Sullivan, CEO
and co-founder of AFAR. “We have hired Annie Fitzsimmons, who
most recently served digital editor at Virtuoso to spearhead
the content. We feel this is the perfect time to launch, as we
celebrate AFAR’s 10th anniversary in 2019.”
Find more information about AFAR Advisor here:
afar.com/advisors.
For full details, or to book an AmaWaterways river cruise for a
client, call 1.800.626.1026 or visit the Travel Advisor Portal at
AmaWaterways.ca
. Follow AmaWaterways on Facebook at
Facebook.com/AmaWaterways
, Instagram @AmaWaterways, and Twitter @AmaWaterways.
About AmaWaterways
A family-owned company celebrating 17 years on the river,
AmaWaterways offers unforgettable river cruises with 24 ships
sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Seine,
Garonne, Dordogne, Dutch and Belgian Waterways and Douro
Rivers, Southeast Asia’s Mekong and Africa’s Chobe River.
Led by experienced river cruise co-founders Rudi Schreiner
and Kristin Karst, the company is renowned for its innovative
stateroom design featuring unique “twin balconies”; its
wellness activities including a wide choice of included
shore excursions featuring biking and hiking options for
the active traveler; and its award-winning dining. Modern,
spacious and tastefully decorated, each ship features onboard
amenities such as hair and massage salons and a fitness room,
and many have heated outdoor swimming pools with swim-up
bars. AmaWaterways leads the river cruise industry in
innovation highlighted with the launch of AmaMagna, which
at twice the width of traditional river ships, offers a new
dimension in luxury river cruising.
With the highest-rated ships in Europe according to the
third edition of Berlitz: River Cruising in Europe & the
USA, AmaWaterways has received countless honors and accolades
including 2018 AFAR Reader’s Choice Award for “Best River
Cruise Line.
About AFAR Media
AFAR Media is the multiplatform media company dedicated to
experiential travel, inspiring, guiding, and enabling its
audience to have deeper, richer, and more fulfilling travel
experiences. Founded by Greg Sullivan and Joe Diaz, AFAR
launched as a print travel magazine at the height of the
recession in 2009 to approach travel in a way that no other
media publication was doing, to meet a rapidly growing
appetite amongst travelers for more immersive and authentic
experiences. Based in New York and San Francisco, AFAR’s
diverse portfolio of platforms includes: AFAR magazine;
AFAR.com; Learning AFAR; AFAR Advisor; and AFAR Experiences,
an exclusive immersive travel event series.
MEDIA CONTACT:
Samantha Jacobs/Carter Long, Hemsworth Communications
(678) 631-9974 or AmaPR@HemsworthCommunications.com