Privacy Policy

AmaWaterways Privacy Policy
We take the security of your personal data very seriously. When you access or use the various websites, mobile application(s), and other digital platforms (together the "Digital Platforms") owned, operated, licensed or controlled by AmaWaterways, its subsidiaries, affiliates, or joint ventures, ("AMA", "we," "us," "our," or the "Company") we know you trust us with your information. Protecting your Personal Identifiable Information “PII” - the information that identifies you as an individual - is important to you, so it is important to us. We are committed to your privacy. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. The Privacy Policy also explains your rights with respect to your personal information. And it contains information on how to prevent your personal information from being collected or shared by us when you use our Digital Platforms. The Policy applies to all users of the Digital Platforms anywhere in the world.

This Privacy Policy applies to the website ("AmaWaterways®"), and to any other AmaWaterways domestic or international-owned websites that may be accessed through it.

I. Definitions
"Disclose" means to release, transfer, disseminate, or otherwise communicate all or any part of any record orally, in writing, or by electronic or any other means to any person or entity. "Member" means an individual who has registered with the website. "Minor" means any individual under 18 years of age, or as defined under the laws of their jurisdiction or residence. "Personally Identifiable Information" or "PII" means any recorded information about specific individual whose identity may be inferred from the information. This information includes, for example, name, email and mailing address, phone number, account and billing information, and other information provided by a visitor to our website or incidental to providing products and services to you. "Website" means, as well as its child sites and web pages, and any domestic or international-owned or managed website of AmaWaterways that may be accessed through it.

II. Consent
By submitting PII to us directly, through our website, contests, mobile application(s), and / or by visiting, you agree that we may collect, use and Disclose such PII in accordance with this Privacy Policy and as permitted or required by law. If you do not agree with these terms, do not provide any PII to AmaWaterways. If you choose to refuse or withdraw your consent, we may not be able to provide you with services normally offered by AmaWaterways.

AmaWaterways does not sell or market products to Minors. Minors are not eligible to register with, use or purchase services via We do not knowingly collect PII from any Minor, and will not deliberately use such information. If you are under 18, you may use only with the involvement of a parent or guardian. If you provide PII regarding any third party, including parties traveling or vacationing with you, you must obtain consent prior to your disclosure of this information. By providing PII of any third party, you represent that you have all necessary authority and / or have obtained all necessary consents from such person to allow our collection of PII as set forth in this Privacy Policy.

III. What Personally Identifiable Information We Collect
AmaWaterways only collects PII that you voluntarily provide to us, or that is incidental to your use of our services. The information we learn helps us personalize and continually improve your experience with AmaWaterways, and assists us in providing for your vacation needs. Here are the types of information we gather:

  • We identify the purpose for which personal information is collected. We do this at or before the time we collect personal information. We only collect that personal information which is necessary and also consistent with the stated purpose. If it is practical and appropriate, we collect information directly from the individual concerned. In some instances, and as is common in insurance, we also verify and obtain information from independent sources and organizations.
  • AmaWaterways only collects Personal Information that you voluntarily provide to us, or that is incidental to your use of our services. The information we learn helps us personalize and continually improve your experience with AmaWaterways, and assists us in providing for your vacation needs.
  • We typically collect, use and exchange personal information for coordinating and scheduling a river cruise vacation when an individual or group is booking a reservation for river cruise vacation. We do this so that we can coordinate, schedule, process, and deliver the best possible vacation experiences.
  • Subject to legal and contractual restrictions, an individual may decline or revoke his or her consent to the collection, use or disclosure of his or her personal information. However, if we need to collect, use or disclose that personal information in order to provide or administer our products or services, or comply with government or industry regulations, we may have to decline such requests.
  • Information You Give Us: We receive and store any information you enter on our website or give us in any other way. We use the information that you provide for such purposes as responding to your requests, customizing future vacations for you, improving our website and communicating with you. Such information may include service and purchase information, Membership and billing information, information provided to Customer Relations and other volunteered information. You can choose not to provide such information; however, this may limit some of our services.
  • Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies," and we obtain certain types of information when your Web browser accesses the website. Such information may include login information, browsing history, preferences and other personalization information. We also collect cookie files to gather and analyze statistical information as well as to ensure security and to fight spam. More detailed information on the terms of use can be found in our Cookies Policy. You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of the Website nor will you be able to access the paid areas if cookies are disabled. Further information about cookies is provided at the end of this Privacy Policy.
  • E-mail Communications: AmaWaterways may retain copies of our email correspondence, or may track if you have received and opened correspondence. We also compare our customer lists in an effort to avoid duplicative marketing efforts.
  • Information from Other Sources: We might receive information about you from other sources and add it to our account information. Such information may include when you visit sites on which we advertise, information collected on sites that we host for third parties and other content served by or on behalf of AmaWaterways on other websites.
  • Incidental Information: AmaWaterways may collect information incidental to your visit of the website, mobile applications or purchase of products or services. Such information may include when you have visited the website or when you registered as a Member.

IV. How We Use Personally Identifiable Information
AmaWaterways will only use your PII for the purposes it was collected for or closely related, which may include responding to and processing your requests for AmaWaterways products and services.

AmaWaterways’ use of personal information is consistent with the consent provided by the individual to whom the information relates, this privacy policy, our contractual rights and obligations and the law. Sometimes AmaWaterways may use personal information for the purpose of offering new, upgraded or additional products or services.

AmaWaterways may also make offers to individuals whose names and addresses appear on lists obtained from other organizations. AmaWaterways relies on those other organizations such as travel agents, to obtain proper consent to the use and disclosure of personal information for this purpose.
We provide individuals with an easy and inexpensive method of declining to receive offers from AmaWaterways. Individuals can tell us their preferences by writing to us or by calling us toll free (see Section 9). If such a request is received by us, we will use our best efforts to honor that request and to not use that individual’s personal information to make offers of new, upgraded or additional products and services.

V. To Whom We Disclose Personally Identifiable Information
Information about our customers is an important part of our business, and we are not in the business of selling it to others. AmaWaterways will only share your PII with our authorized service providers that perform services or functions on our behalf, as required by law, or as described below.

From time to time, we may Disclose PII as follows:

  • To those travel service providers with which you have or may make arrangements through via our website. For example, associated cruise lines, tour operators, vacation packages, wholesalers, independent affiliated travel agents and agencies, hotel or ground transport, attraction and travel insurance companies. We may need to transfer and/or process your personal PII globally, including on board our vessels, depending on the destinations you travel to with us. We provide them only with the PII needed to assist you in choosing and completing your purchases, as well as the booking and reservation of travel related products and services.
  • To organizations that provide services for or on behalf of AmaWaterways. Examples include fulfilling orders, delivering packages and brochures, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. These parties have access to the PII needed to perform their functions.
  • AmaWaterways may collaborate with other companies via software and systems to offer additional products and services, and may share PII to marketers of products and services which you have authorized. This Policy does not cover the use of your PII by these other companies. We encourage you to read a company's privacy policy before requesting any of its products or services.
  • To protect our website and our rights under our Terms and Conditions of Use; to protect ourselves against liability or prevent fraudulent activity; or where it is necessary to permit us to pursue available remedies or limit any damages that we may sustain.
  • To effect a corporate transaction, in connection with the sale, merger, spin-off or other corporate reorganization of our corporation, where the information is provided to the new controlling entity in regular course of business.
  • Where the information is public.
  • To our insurers and to regulatory agencies.

AmaWaterways typically exchanges personal information with other travel subsidiaries involved in delivering the desired vacation products and services.. We also share information to combat fraud; where permitted or required by law; or at the request of government regulators. We do not share or sell our customer personal information to other organizations for marketing purposes. From time to time AmaWaterways may enter into a contract with an affiliated company, an independent administrator or other travel vendors to provide certain services in support of AmaWaterways’s products and services. Accordingly, affiliates or administrators may be given personal information, but only to the extent that it is necessary in the performance of those services. Such services may include food services, transportation, lodging, administrative, or other services. AmaWaterways obligates these affiliates and administrators to use and take steps to protect personal information in accordance with the requirements of this privacy policy and the law.

VI. How we retain Personally Identifiable Information
If you are a Member of, we store your PII in the account overview of each user's profile. We will retain your PII in our databases in accordance with our records management policy and applicable laws. While this information may be periodically purged, the retention period may extend beyond the end of your relationship with us. We may also need to retain certain information to prevent fraudulent activity; to protect ourselves against liability, permit us to pursue available remedies or limit any damages that we may sustain; or if we believe in good faith that a law, regulation, rule or guideline requires it. Your PII will be stored in secured locations and on servers controlled by AmaWaterways, located either at our offices or at the offices of service providers. We do our best to ensure that the personal information we hold and use is accurate. We rely on the individuals we do business with to disclose to us all relevant information and to inform us of any changes. Personal information is kept only for so long as is required, in accordance with our records retention policy and legal and regulatory requirements. If personal information is no longer required, we destroy it or render it anonymous.

VII. How You Can Control the Use of Your Information
As discussed above, you can always choose not to provide PII. Guest browsing is available on the website, even though PII might be needed to make a purchase or to take advantage of certain AmaWaterways services. AmaWaterways provides you with choice and control over the collection and use of your PII, as well as a means of updating, correcting, or removing any PII stored in your customer profile. .

The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer.

AmaWaterways provides you with the opportunity to specifically choose the promotional marketing communications you wish to receive from AmaWaterways. For emailed newsletters and promotional messages, you may send an e-mail to that includes your full name, street address and e-mail address, and specify that you don't want to continue receiving either postal mail, email, or both. If you choose not to receive any of the promotional marketing services that AmaWaterways provides, then AmaWaterways will not send them to you. You may also request a copy of your PII by sending an email to the above-mentioned email address.

VIII. How We Protect Your Information
To protect the confidentiality of your PII, AmaWaterways employs physical, administrative, and technical safeguards to help protect the confidentiality and integrity of the information and to reduce the risk of loss, misuse, unauthorized access disclosure or modification of PII. We typically receive personal information from an individual when they book a reservation for one of AmaWaterways’s products or services. We create a file for the purpose of processing the reservation; we keep this file in our offices or in those of AmaWaterways’s authorized administrators. We take precautions to secure personal information in our offices and on our systems in accordance with standards in the travel industry or as is appropriate given the sensitivity of the personal information.

IX. Changes to the Privacy Policy
By providing you with this Privacy Statement, AmaWaterways is pledging our continued commitment to protecting the information you provide us. AmaWaterways regularly examines our information privacy practices to determine whether we are adhering to the disclosures about the collection, use, sharing, and protection of your PII made in this privacy statement. We may change or supplement this Privacy Policy from time to time. We may also undergo a change of ownership. Privacy Policy changes will apply to the information collected from the date we post the revised Privacy Policy to the website, as well as to existing information held by us. If we decide to change this policy in a material way, we will obtain the necessary consents required under applicable privacy laws if we seek to collect, use or disclose PII for purposes materially different than those to which consent has been obtained, unless otherwise required or permitted by law. If any proposed change is unacceptable to you, you may request that we remove your PII from our records, as described above.

X. Disputes
AmaWaterways shares your concerns over privacy disputes. Your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including any limitations on damages, resolution of disputes, and application of the law of the state of California. If you have questions or concerns regarding AmaWaterways privacy practices, you should first contact Customer Relations at AmaWaterways. AmaWaterways will investigate and attempt to resolve complaints regarding violations of its published Privacy Policy directly with the complainant. In the event that the complaint cannot be resolved internally, the complainant shall submit the matter to binding arbitration before the American Arbitration Association in Los Angeles, California.

XI. Contact Information
If you have any questions or concerns about (a) access to PII, (b) the collection, use, management or disclosure of PII, (c) this policy or our information handling practices, (d) with whom your PII is shared, or if you need further assistance with respect to our Privacy Policy, you may contact our Customer Relations department as indicated below. We will attempt to respond to your questions or concerns promptly after we receive them. E-mail:

AmaWaterways will, in accordance with applicable privacy law and upon proof of entitlement and the presentation of proper identification, permit an individual access to the personal information we hold about him or her. An individual may request access to or, if applicable, a correction of the personal information we have in our possession.

The right to access is not absolute. For example, if information is subject to a legal privilege, AmaWaterways does not have to permit access.

Because medical information is typically sensitive, we provide permitted access to medical information through the individual’s health care professional.

If an individual does not wish us to use his or her personal information to offer him or her new, upgraded or additional products and services, the individual may call us toll-free or write to our Privacy Office at the phone number or address set out below. We will then take note of the individual’s preferences and cease, within a reasonable time period, to use their personal information for marketing purposes.

XII. Your California Privacy Rights
Under California Law, California residents have the right to request in writing from a business, (a) a list of the categories of personal information, such as name, address, e-mail address, and the type of services provided to the customer, that a business has disclosed to third parties (including Independent Affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties' direct marketing purposes, and (b) the names and addresses of all such third parties. To request the above information, please contact us by contacting our Customer Care department via E-mail:

We will respond to such written requests within 30 days following receipt at the e-mail or mailing address stated above. If we receive your request at a different e-mail or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note that we are only required to respond to each customer once per calendar year.

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