Calabasas, CA - (Oct. 17, 2016) - AmaWaterways today proudly announced that it has been named The American Society of Travel Agents’ (ASTA) 2016 River Cruise Company of the Year. The award was presented at ASTA’s Global Convention in Reno, Nevada in late September and was received by AmaWaterways’ Vice President of Sales and Co-Owner Gary Murphy. “The entire AmaWaterways team is humbled to be recognized by ASTA for the experience we deliver to their valuable clients and our partnership with the travel agent community,” said Murphy. “We are successful because we value our partnerships and enjoy cultivating relationships. We thank ASTA for this accolade and are excited to see our relationship grow moving forward.”

Since inception in 2002, AmaWaterways has understood the importance of travel agent training and field support. The company currently staffs 17 Business Development Managers in North America and this year is pleased to be hosting 30 Seminars on the River – sailings that give travel professionals the chance to enjoy some of the line’s most popular river cruise itineraries, hosted by expert sales team members who share in-depth product knowledge, strategies and key sales tips while onboard.

“The travel agent community has been vital to our continued success as we grow our fleet and introduce new exciting options onboard,” said AmaWaterways’ Executive Vice President and Co-Owner Kristin Karst. “We value the hard work and dedication of this important group and will continue to provide our support through programs and educational resources to help each of them succeed!”

The ASTA Global Convention Awards recognizes industry suppliers who demonstrate a willingness and desire to partner with agencies and reward the travel agent sales force. This newest award comes on the heels of several other wins for AmaWaterways. Most recently, the company received three 2016 U.S. Cruise Critic Editors’ Picks Awards, seven Travel Weekly Magellan Awards and was named Best River Cruise Line by both Virtuoso and ExpediaCruiseShipsCenters. In addition, AmaWaterways was selected as the American Express Cruise Supplier of the Year at The American Express Travel 2016 Preferred Supplier Forum and earned the ten highest-rated ships in Europe in the 2016 edition of Berlitz: River Cruising in Europe.

For more information or to book an AmaWaterways river cruise, contact a travel professional, visit or call (800) 626-0126. Follow AmaWaterways on Facebook at and Twitter @AmaWaterways.

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